On September 10, 2026, the Brazilian Football Confederation (CBF) confirmed that it had completed negotiations for Copa do Brasil broadcasting rights for the 2027–2030 cycle. The announcement names Grupo Globo, Amazon and a third broadcaster as rights holders, says the sale was structured into four rights packages and previews changes in how matches will be distributed. At the same time, the statement does not yet provide a complete channel-, platform- or match-by-match schedule.
What the CBF officially confirmed
The CBF's official announcement on the new rights cycle confirms the following points:
- Copa do Brasil cycle: the negotiated rights cover the 2027, 2028, 2029 and 2030 editions.
- Announced rights holders: Grupo Globo, Amazon and a third broadcaster whose name was not disclosed in the September 10 announcement.
- Four packages: the CBF says it structured the negotiation into four rights packages to expand the competition's distribution options.
- More free-to-air television: the organization says the new model should nearly double the number of Copa do Brasil broadcasts on free-to-air TV.
- More broadcast windows: the CBF plans to reduce the concentration of matches on the same date and limit overlapping kickoff times.
- Centralized feed production: starting in 2027, CBF TV will be responsible for producing the pictures from every match and distributing a single feed to the rights holders.
- Broader commercial package: the announced agreement is worth more than R$4 billion over the cycle and also includes the rights to the 2028–2031 Supercopa Rei editions. The 2027 Supercopa remains covered by the agreement currently in force.
Confirmed vs. not yet detailed
| Topic | Confirmed by the CBF | Not yet detailed in the announcement |
|---|---|---|
| Rights holders | Grupo Globo, Amazon and a third broadcaster | The identity of the third broadcaster |
| Rights structure | The negotiation was divided into four packages | Which company holds each package and what exclusivity applies |
| Free-to-air TV | The number of free-to-air broadcasts is expected to nearly double | The exact number of matches, the responsible broadcaster and the selected fixtures |
| Broadcast windows | More windows and fewer matches scheduled simultaneously or concentrated on the same date | Days of the week, kickoff times and the full 2027 scheduling pattern |
| CBF TV | Production of pictures for all matches and distribution of a single feed | Full technical specifications and how each rights holder will build its editorial presentation |
| Platforms | The agreement involves companies active across different media | Which channels, services and subscription products will carry each match |
What changes for Copa do Brasil viewers
More free-to-air matches, but no final schedule yet
The clearest viewer-facing change announced by the CBF is a larger free-to-air presence. The organization says the new model should nearly double the number of free broadcasts compared with the previous cycle. That does not mean every match will be shown free-to-air, nor does it allow an exact count of free matches: the announcement does not provide the absolute number, the responsible broadcaster or the list of fixtures.
Fewer overlapping kickoff times could give viewers more choice
The CBF also announced that it will create more broadcast windows and try to avoid placing too many matches on the same date or at overlapping times. In practice, that structure may make it easier to distribute games among different rights holders and reduce situations in which viewers have to choose between simultaneous matches. The actual effect will depend on each edition's detailed schedule.
CBF TV will produce the pictures from every match
Another significant change is operational. The CBF says its own television operation will produce the pictures from every match and supply a single feed to the rights holders. The organization compares the model with practices used in CONMEBOL, UEFA and FIFA competitions and says it will support common quality and visual identity standards while also enabling commercial integrations within broadcasts.
The announcement does not say that every telecast will have the same commentary team, studio programming or editorial treatment. What is confirmed is centralized picture production and signal distribution; the editorial details for each platform still need to be disclosed by the rights holders or by the CBF.
Why the new rights deal is linked to the competition's expansion
The CBF connects the value and commercial structure of the deal to the Copa do Brasil's redesign. According to the organization, the tournament grew from 92 to 126 teams in 2026 and will have 128 clubs in 2027. The number of matches rose from 122 to 155 in 2026 and will reach 157 from 2027 onward. The competition now runs across the full year, and the one-match final introduced in 2026 closes Brazil's national football calendar.
Those changes help explain why the rights distribution has more packages and more windows. There are more matches to organize, more commercial inventory and a greater need to avoid clashes. The calendar published by the CBF confirms the expansion to 128 clubs in 2027 and the sporting format underpinning the new cycle.
What cannot be concluded yet
The September 10 announcement confirms that the rights negotiation is complete, but it is not a substitute for a full broadcast plan. Based only on the CBF statement, it is still not possible to state:
- the identity of the third broadcaster;
- which of the four packages belongs to each rights holder;
- which matches will be exclusive or shared;
- which fixtures will specifically be on free-to-air TV, pay TV or streaming;
- which channels or services within the announced groups will carry each match;
- the absolute number of free-to-air matches;
- the fixed days and kickoff times for the new broadcast windows;
- how subscription, sublicensing or regional availability rules may work.
How to read the announcement without confusing a rights deal with a broadcast schedule
For now, the safest approach is to separate what is already contracted from what still has to be operationalized. The 2027–2030 Copa do Brasil cycle will involve Grupo Globo, Amazon and a third broadcaster; the rights were organized into four packages; there will be a larger free-to-air presence, more broadcast windows and centralized picture production by CBF TV. The exact split of matches, channels, platforms, exclusivity and kickoff times still depends on later announcements.
For anyone trying to find out where a specific 2027 match will be available, the decisive information will be the publication of the package allocation and, later, the detailed fixture list with broadcast outlets. Until then, channel names, exact match counts and exclusivity arrangements that do not appear in the official announcement should be treated as unconfirmed by the CBF.
