Short answer: as of September 14, 2026, LollaLovers is no longer on sale. It was a limited early offer that included a three-day lawn Pass, no convenience fee, and extra benefits. The product currently available is the Lolla Pass, which also covers all three days of Lollapalooza Brazil 2027. A half-price ticket, meanwhile, is not a different pass: it is a legally defined price category for eligible buyers who can prove their entitlement.
Lollapalooza Brazil 2027 is scheduled for March 19, 20 and 21, 2027, at Interlagos Circuit in São Paulo. Because ticket prices change by sales tier, the safest comparison is to separate the ticket structure, discounts, and fees. The rules below were checked against the official festival information page and Ticketmaster.
Lolla Pass, LollaLovers and half-price: what is the difference?
| Option | What it is | Access | Price and fees | Status on Sep. 14, 2026 |
|---|---|---|---|---|
| Lolla Pass | A pass for all three festival days | Depends on the selected area: Pista, Comfort or Lounge | Price varies by sales tier; online purchases carry a 20% service fee; the official box office does not charge that fee | On sale |
| LollaLovers | A special early offer that already included a 3-day lawn Pass plus benefits | Lawn/Pista for all three days, with a priority entrance lane | It was sold with no convenience fee and 12 interest-free installments | Sales closed |
| Half-price | A price category for groups protected by Brazilian law | Same access as a full-price ticket for the same area and ticket type | 50% of the full price, subject to proof; other commercial discounts may stack when expressly offered | Available to eligible buyers |
The Lolla Pass is the three-day ticket currently available
The Lolla Pass gives access to all three days of the festival. The current official ticket page lists Pass options for three experiences: Lolla Pista, the general festival area; Lolla Comfort Pass by Bradesco e Cielo, with an exclusive area, shade, restrooms, bars, food points, lockers, and a special view of the Budweiser stage; and Lolla Lounge Pass by Vivo, a premium experience with open bar, open food, activations, after party, and shuttle service.
In other words, “Pass” mainly answers how many days is the ticket valid for?. The area answers where and with which services can you enter?. Full price, half-price, and Social Entry answer which pricing rule applies?.
Ticketmaster states a limit of up to four Passes per CPF. Online purchases carry a 20% service fee on the ticket price. The official Ticketmaster box office at Shopping Ibirapuera in São Paulo sells without that service fee. The festival tells buyers to check the current sales tier at the time of purchase, so the checkout price is the correct reference for the current amount.
LollaLovers: why it looked cheaper and what it included
LollaLovers was not a separate premium area. It was a limited, personal early-purchase product that included a three-day lawn Pass and added special conditions: up to 12 interest-free installments, no convenience fee, 20% off advance beverage purchases through the official app, priority entrance, and a commemorative gift. The priority entrance benefit is a dedicated access lane from security screening to the turnstiles at the main public gates.
LollaLovers sales for both Bradesco customers and the general public are closed, according to the official FAQ. The ticket was limited to one per CPF, tied to the buyer, and non-transferable.
For historical reference, Ticketmaster published these LollaLovers totals:
| LollaLovers category | Bradesco customers | Other customers |
|---|---|---|
| Half-price | R$ 912.00 | R$ 1,140.00 |
| Social Entry | R$ 1,023.20 | R$ 1,274.00 |
| Full price | R$ 1,824.00 | R$ 2,280.00 |
These are historical LollaLovers prices, not current Lolla Pass prices. They help explain why the early product was attractive: besides its benefits, it had no convenience fee. The figures are available in Ticketmaster's FAQs for Bradesco customers and other customers.
Half-price does not replace the Lolla Pass
Half-price is a pricing category. If you buy a half-price Lolla Pista Pass, you are still buying a three-day Pista Pass; the differences are the price and the requirement to prove eligibility. The same logic applies to other areas whenever the category is offered.
Under the rules published for 2027, eligible groups listed by Ticketmaster include people aged 60 or older; students; low-income young people aged 15 to 29; people with disabilities, with an accompanying-person provision where applicable; employees of São Paulo state and municipal public education networks; and retirees. Required documentation varies by category.
The key point is that eligibility must exist both at purchase and at festival entry. The organizer says supporting documents will be checked at the gates. Buying half-price without valid proof therefore creates a real risk of problems at entry. Check the updated document list in the official half-price guide.
How to calculate the real cost before paying
Do not compare only the large number shown at the initial ticket selection. Compare the final total for each purchase route.
- Lolla Pass online: current-tier ticket price + 20% service fee.
- Lolla Pass at the official box office: current-tier ticket price, with no service fee.
- Social Entry: 45% off the full ticket price + an automatic R$ 20 donation. Ticketmaster says it retains 3% of the donated amount as a financial-operation fee.
- Half-price: 50% of the full ticket price for buyers who meet and prove the legal requirements.
- LollaLovers: when it was on sale, it carried no convenience fee and offered 12 interest-free installments.
For individual customers paying with Bradesco, Bradescard, Next, or Digio cards, the official FAQ states a 15% discount on purchases made in 2026 and 10% on purchases made in 2027, cumulative with other promotions, plus up to 10 interest-free credit-card installments. The ticket page also lists Bradesco versions of full-price, half-price, and Social Entry categories.
Social Entry can be the alternative for buyers without half-price eligibility
Social Entry is open to anyone and offers a 45% discount on the full ticket price in exchange for an automatic R$ 20 donation to partner institutions. It does not require the buyer to belong to a legally protected half-price group. Therefore, before choosing full price, it is worth comparing the Social Entry total for the same sales tier and area.
It also does not change the area or ticket duration: a Social Entry Pista Pass remains a three-day Pista Pass. See the complete rules in the official Social Entry FAQ.
What changes in festival access
Physical access is defined by the Pass area, not by whether the ticket is full price, half-price, or Social Entry. A buyer with a half-price ticket for a given area receives the same access to that area, provided eligibility is proven.
LollaLovers had two special features: it was tied to the buyer's CPF and non-transferable, and it included a priority entrance lane. That did not grant access to Comfort or Lounge; the product included a three-day lawn Pass.
Ticketmaster also warns that each ticket grants a single entry, with no re-entry after leaving the event. Digital tickets are handled through the Quentro app; under the digital-ticket rules, the organizer also states that when a regular Lolla Pass is transferred, all tickets in the package are transferred together, while LollaLovers cannot be transferred.
Which option fits each buyer?
| If you... | The most coherent route is... |
|---|---|
| Want all three days and are buying now | Choose a Lolla Pass and compare Pista, Comfort, and Lounge |
| Are legally eligible for half-price | Select half-price within the desired Pass/area and prepare the required proof |
| Do not qualify for half-price and want to reduce the price | Compare Social Entry with full price in the same sales tier |
| Use Bradesco, Bradescard, Next, or Digio | Check the Bradesco option and confirm the discount and installment plan at checkout |
| Are looking for LollaLovers | No new purchase is available at this time; sales for that product have ended |
| May need to transfer the ticket later | Do not use LollaLovers as the model: it was personal and non-transferable; check regular Pass transfer rules in Quentro |
Checklist before completing the purchase
- Confirm that you are buying a three-day Pass and check the area.
- Check the current sales tier; do not treat old news prices or promotional-phase prices as current.
- If buying online, include the 20% service fee when comparing the cost with the physical box office.
- If choosing half-price, confirm that your supporting document will still be valid on the festival date.
- If choosing Social Entry, include the R$ 20 donation in the total.
- If you are a Bradesco/Bradescard/Next/Digio customer, confirm that the discount appears before payment and that the card is eligible.
- If you may transfer the ticket, read the Quentro transfer rules first.
- Buy only through official channels and review name, CPF, email, and payment method before completing the order.
Bottom line
Lolla Pass is the three-day pass and is the option currently on sale. LollaLovers was an early Pass offer with special price/payment conditions, no convenience fee, and extra benefits, but its sales have ended. Half-price is a legal discount applied to the selected ticket type and area, not a different level of access. To decide, compare the area you want, the current sales tier, your eligibility for discounts, the 20% online service fee, and the option to buy without that fee at the official box office.
