The 48 spots offered by São Paulo City Hall for Feira do Empreendedor Sebrae 2026 are not part of a single selection process. They are split across three different tracks: 24 spots for artisans in Mãos e Mentes Paulistanas, 12 for food entrepreneurs linked to Observatório da Gastronomia, and 12 for participants in Programa São Paulo Afroempreendedor. Applications remain open until September 27, 2026, but each group has its own eligibility requirements.
The practical rule is to identify first which municipal program your business belongs to. Having a CNPJ alone does not provide access to the 48 spots: registration with a program, required training, or operation in an eligible segment may also be necessary. The official notice from the Municipal Secretariat for Economic Development and Labor brings together the three calls and the event details.
Which selection track matches each profile?
| Profile | Spots | Main requirements | Key point |
|---|---|---|---|
| Artisans and manual makers | 24 | Be registered with Mãos e Mentes Paulistanas, have an active CNPJ in your own name or be a partner in a company, and have completed the required training by August 31, 2026. | The spots are split into two periods, with 12 people in each stage. |
| Food entrepreneurs | 12 | Have an active CNPJ in the city of São Paulo and be registered with Observatório da Gastronomia. | Anyone with an active registration does not need to register again; the result is expected on September 30. |
| Afro-entrepreneurs | 12 | Be registered with Programa São Paulo Afroempreendedor, have an active CNPJ in your own name or be a partner in a company, and operate in one of the eligible segments. | The official notice does not give, in the same section, a result date equivalent to the one published for the food selection. |
Artisans: 24 spots through Mãos e Mentes Paulistanas
Mãos e Mentes Paulistanas accounts for half of the available spots. The selection is open to artisans registered with the program who have an active CNPJ in their own name or are part of the ownership structure of a duly constituted company. City Hall also requires the necessary training courses to have been completed by August 31, 2026.
Under the program's general rules for taking part in fairs, the Mãos e Mentes Paulistanas registration page lists two mandatory courses: Modelagem de Negócio and Coleção Organizada. For this specific opportunity, applicants should verify both their registration and training status before applying because the call sets a fixed completion deadline.
How the 24 selected artisans will be divided
- Period 1: October 19 and 20, 2026 — 12 spots.
- Period 2: October 21 and 22, 2026 — 12 spots.
This split matters because the 24 artisans are not necessarily scheduled as one group for all four days. The official notice separates participation into two two-day stages.
How the products will be selected
The choice will be made through technical curation. Published criteria include technique, finish, creativity, product segment, raw materials, visual presentation, and fit with the event profile. Registration and CNPJ status are therefore entry conditions, but they do not replace the product evaluation.
The program also says it will provide infrastructure for participants, including a modular booth, service counter, stools, an electrical power point, and space suitable for displaying handmade products.
Food businesses: 12 spots through Observatório da Gastronomia
The food selection is intended for entrepreneurs registered with Observatório da Gastronomia. City Hall states that applicants must have an active CNPJ in the city of São Paulo and be registered with the body.
Those who already have an active registration do not need to register again. Anyone not yet registered can use the official Observatório da Gastronomia food entrepreneur registration page. The site states that legal entities established in the Municipality of São Paulo may register and lists operating categories for the sale of food and beverages.
The Feira do Empreendedor call will be connected to the Observatório database. A new registration therefore should not be interpreted as a guarantee of selection: applicants still need to meet the process announced for this opportunity.
Deadline, result and infrastructure
Applications remain open until September 27, and City Hall expects to publish the result on September 30, 2026. For the 12 selected businesses, the announced setup includes a booth, counter, two stools, a waste bin, and a triple power outlet.
Afro-entrepreneurs: 12 spots through Programa São Paulo Afroempreendedor
The remaining 12 spots are reserved for entrepreneurs registered with Programa São Paulo Afroempreendedor. Applicants must have an active CNPJ in their own name or be part of a company's ownership structure and must operate in at least one of the segments accepted by the call.
- Crafts, manual work and design;
- Beauty, cosmetics, health and well-being;
- Specialty retail and emporium products;
- Fashion, clothing and accessories;
- Technology, innovation, creative services, sustainability and ecology;
- Books, culture and stationery.
Applications also remain open until September 27, 2026. The municipal notice links to the specific application form, but the Programa São Paulo Afroempreendedor section does not publish a result date equivalent to the one given for food entrepreneurs.
What the three selections share — and what should not be mixed together
All three opportunities take entrepreneurs to the same fair, but the entry routes are different. The common points are participation in Feira do Empreendedor Sebrae 2026 and the general September 27 deadline. Beyond that, applicants must follow the rules of the program that matches their profile.
- Crafts: Mãos e Mentes registration, CNPJ, training completed by the deadline, and technical curation.
- Food: active CNPJ in São Paulo and Observatório da Gastronomia registration; an already active registration does not need to be repeated.
- Afro-entrepreneurship: program registration, CNPJ, and operation in one of the listed segments.
That means applicants should not assume that one application or one program registration automatically applies to another track. City Hall itself presents the processes in separate sections.
Dates to put on the calendar
- August 31, 2026: already-passed deadline for completing the training required from Mãos e Mentes artisans in this selection.
- September 27, 2026: application deadline stated for the opportunities.
- September 30, 2026: expected result date in the food selection section.
- October 19 and 20, 2026: first Mãos e Mentes artisan period.
- October 21 and 22, 2026: second Mãos e Mentes artisan period.
- October 19–22, 2026: Feira do Empreendedor Sebrae 2026.
Where Feira do Empreendedor Sebrae 2026 will take place
The event is scheduled for October 19–22, 2026, from 10 a.m. to 8 p.m., at Distrito Anhembi — Pavilhão de Exposições, Avenida Olavo Fontoura, 1209, Santana, São Paulo. The City Hall page gathers the application links for each track and should be used to check for any updates before submitting an application.
Checklist before applying
- Identify whether your profile belongs to Mãos e Mentes Paulistanas, Observatório da Gastronomia, or Programa São Paulo Afroempreendedor.
- Confirm that your CNPJ meets the specific requirement of your selection track.
- Check whether your registration with the relevant program is active or still needs to be completed.
- For Mãos e Mentes, also confirm the required training and note the two participation periods.
- For food businesses, do not repeat the registration if it is already active; follow the call and the expected result date.
- For Programa São Paulo Afroempreendedor, confirm that the business operates in one of the eligible segments.
- Use the forms and links listed on the official São Paulo City Hall page and complete the process by September 27.
