Tourism professionals in Gramado have a new free Qualifica Turismo Gramado activity scheduled for September 28, 2026. The talk “From team to reputation: How to turn customer service into a brand experience” begins at 2 p.m. in the Plátano Room at ExpoGramado. The Municipal Tourism Department says registration remains open through September 27.
The session is aimed at the tourism trade and will discuss how customer service can move beyond an operational step and become part of the experience perceived by visitors. The activity will be led by Duda Rocha and is part of the professional development initiatives promoted by the municipality.
Date, time, venue and registration
| Item | Information |
|---|---|
| Date | September 28, 2026 |
| Time | 2 p.m. |
| Venue | Plátano Room at ExpoGramado, Gramado |
| Audience | Tourism trade professionals |
| Cost | Free |
| Registration deadline | September 27, 2026 |
| Registration | Online form published for the talk |
The Tourism Department announcement specifically invites tourism trade professionals. The notice for this talk does not state a minimum age, schooling requirement or prior course load. Those criteria therefore should not be inferred from other courses in the program.
What the talk will cover
The focus is the relationship between customer service, reputation and brand experience. According to the event announcement, the goal is to show how customer interactions can create value, strengthen a company’s reputation and bring businesses closer to their audiences.
For people working in hotels, food service, attractions, agencies, receptive tourism, tourism-related retail or other services in the tourism chain, the topic connects directly to the visitor experience. The approach goes beyond courtesy techniques: the central point is understanding how each interaction can influence perceptions of both a brand and the destination.
Who is Duda Rocha
The session will be led by Duda Rocha, described by the city government as a master’s graduate and doctoral candidate, tourism professional, advertising professional, and specialist in Marketing, Branding and Growth. The announcement also states that she has more than 20 years of experience in communication, tourism, culture and project development.
This combination of tourism, communication and brand building shapes the talk’s perspective: connecting customer service practices with business reputation and with how visitors remember their experience.
How this talk differs from Qualifica Turismo courses
The September 28 talk is part of Qualifica Turismo Gramado, but it is not one of the four second-semester courses announced by the city government in July. In that offering, the courses were taught by Senac, had 20 places each, ran for 18 to 40 hours and included specific age and schooling requirements.
By contrast, the notice for this talk describes a single free session scheduled for 2 p.m. on September 28 and invites tourism trade professionals to register by the previous day. The publication does not repeat the age, schooling or selection requirements listed for the regular courses. This distinction matters so readers do not confuse the talk with the Marketing Digital, Tourist Service Techniques or Spanish for Tourist Service classes announced in the course cycle.
Where to check the official information
The schedule was published by the Gramado Municipal Tourism Department on September 18, 2026. The notice can be checked in the Tourism Department news section. To understand the difference between the talk and the second-semester courses, readers can also consult the official announcement of the Qualifica Turismo Gramado courses.
Because registration for the talk closes on September 27 and the session takes place the next day, anyone planning to attend should submit the form before the deadline and use official city channels for any updates about ExpoGramado access or event organization.
