Releases and Reformulations

New perfumes, new versions, flankers, relevant changes and reformulations that deserve monitoring.

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Três frascos de Coco Mademoiselle em tons rosa e âmbar, alinhados diante de um cenário parisiense, com as identificações EDP, Crush Absolu e Intense na base.

Releases and Reformulations13/09/20265 min read

Coco Mademoiselle Crush Absolu vs EDP vs Intense: notes, intensity, and what really changes

Compare Crush Absolu, Eau de Parfum and Intense by notes, intensity profile and use case, separating official descriptions from olfactory inference.

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Frasco elegante de perfume âmbar sobre mármore, cercado por tecido camel, flor clara e referências visuais à alfaiataria de luxo.

Releases and Reformulations13/09/20266 min read

Max Mara Le Parfum in 2026: what changes with the Shiseido partnership

The new Le Parfum marks Max Mara’s return to fragrance under a global Shiseido license; here are the dates, markets, strategy and what is actually confirmed.

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Dois frascos de perfume ornamentados sobre mármore, cercados por flores de íris, diante de Paris ao entardecer com a Torre Eiffel ao fundo.

Releases and Reformulations12/09/20265 min read

L’Heure Bleue in 2026: what changes in Guerlain’s new interpretation — and what remains

Guerlain’s 2026 L’Heure Bleue preserves iris, vanilla and the blue-hour idea, but changes the olfactory construction and does not replace the historic 1912 creation.

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Dois frascos de perfume semelhantes lado a lado, um âmbar e outro claro, com tiras olfativas, lupa e pessoa cheirando uma fita ao fundo.

Releases and Reformulations21/08/202612 min read

My perfume has changed its smell: reformulation, batch, storage or perception?

A method to investigate why two bottles of the same fragrance look different, separating proven batch reformulation, conservation and olfactory adaptation.

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