Counterfeit Profuse Nitrel: how to recognize the irregular product cited by Anvisa

Having the name of a well-known brand on the packaging does not prove that the product left that factory. On July 24, 2026, the National Health Surveillance Agency ordered the seizure of all lots of an item identified as Profuse Nitrel Soothing Balm.

According to Anvisa, Aché Laboratórios Farmacêuticos declared that it was unaware of the manufacture of the product. The agency also reported that the item was sold online, on the Shopee platform, with labeling and characteristics different from those found in the original product.

The alert requires attention, but also precision: the measure does not mean that all Profuse products or the entire Nutrel line have been banned. It refers to the irregular item described by Anvisa and its lots.

Next, see how to check the spelling of the name, identify the real seller, check the process number, require an invoice and preserve evidence before using or returning the product.

What Anvisa determined on July 24, 2026

Anvisa's official statement brought together measures against different irregular cosmetics. In the section referring to the product associated with the Profuse brand, the agency reported having ordered the seizure of all batches of the product labeled as “Profuse Nitrel Soothing Balm”.

The justification presented was specific: Aché, responsible for the Profuse brand, informed the agency that it was unaware of the manufacture of that product. The item also had differences in labeling and characteristics compared to the original.

In practice, this means that the consumer should not treat the packaging just like an ordinary product with a printing error. When the company appointed as manufacturer denies production, there is a material doubt about origin, composition, manufacturing, quality control and traceability.

As a precaution, an item with these characteristics should not be used until its authenticity and regularity are clarified.

The alert does not automatically reach the entire brand

The scope needs to be preserved to avoid an alarmist interpretation. The statement does not state that:

• all Profuse brand products are irregular;
• all legitimate products from the Nutrel line were banned;
• any purchase made on Shopee contains counterfeit products;
• every seller who offers the brand's cosmetics is involved in the irregularity.

The measure described by Anvisa covers all batches of the irregular product identified in the alert. Each offer and each unit found by the consumer needs to be verified by the specific elements of the packaging, the seller and the purchasing operation.

Nitrel or Nutrel: the difference in spelling is an important warning

There is a relevant difference between the name mentioned in the statement and the product presented on the brand's official channels.

Anvisa's alert uses the expression “Profuse Nitrel Softening Balm”, with the letter “i”. The official material from Profuse and Aché identifies the moisturizer as “Nutrel Soothing Balm”, with the letter “u”.

This divergence should be treated as a strong warning sign, especially when it appears together with other problems, such as:

• unrecognized manufacturer;
• incomplete or inconsistent data;
• absence of invoice;
• price very different from that charged by established sellers;
• images that are unclear or do not show the entire label;
• missing or incompatible process number;
• description of the offer different from the packaging received.

However, correct spelling alone does not prove authenticity. Irregular packaging may copy the “Nutrel” name, regulatory numbers, barcodes and visual elements of a legitimate product. Likewise, official packaging may undergo updates over time.

The most secure identification depends on the set of evidence: product, seller, invoice, process number, batch and comparison with Anvisa and the company's current channels.

Checklist before purchasing or using

Use this script both to evaluate an online offer and to check a unit you have already received.

None of these items should be analyzed in isolation. An invoice, for example, helps to identify the operation and the supplier, but does not, in itself, guarantee that the contents of the package are authentic. Likewise, a true process number may have been copied from another label.

How to check the process number at Anvisa

Anvisa allows you to search for regularized cosmetics by product name, company CNPJ, registration number or process number.

To reduce ambiguous results, the agency itself recommends giving preference to the process number, which normally starts with “25351.” and must appear on the labeling.

Query step by step

1. Locate the number on the package. Photograph the label before entering any data.
2. Access Anvisa's official cosmetic consultation. Avoid pages that only reproduce results or promise to check the product without indicating the base used.
3. Search by the full process number. When it is not available, try the product name and the CNPJ provided on the label.
4. Open the corresponding result. Don't limit yourself to the first line presented by the search.
5. Compare the data. Check the name, responsible company, category, regulatory status and other available information.
6. Observe the status of the registration or process. According to Anvisa, an active or valid result indicates that the product is regularized; an inactive or invalid result indicates that it is no longer regularized.
7. Stop checking if there are discrepancies. If the process does not exist, points to another cosmetic or is linked to another company, do not use the product until you receive official clarification.

It is important to understand the limit of the tool: finding an active process confirms the existence of a product regularized with that data, but does not automatically authenticate the unit in your hands. A counterfeit label may reproduce true information from another product.

How to evaluate the seller, not just the marketplace

The platform name does not replace the supplier identification. When purchasing online, check who is actually issuing the offer and selling the product.

Consumer protection bodies advise checking the company name or business name, CPF or CNPJ, physical and electronic address, product characteristics and operating conditions. The invoice remains mandatory for online purchases.

Before completing your purchase, please look for:

• seller's corporate name and CNPJ;
• address and service channel;
• delivery deadline and conditions;
• accurate description of quantity and presentation;
• photographs of different sides of the packaging;
• exchange and return policy;
• confirmation of invoice issuance.

Positive reviews and a high number of sales can help understand the profile's history, but do not replace this data. Comments may also refer to previous purchases, other sellers or different lots.

Be suspicious when the seller avoids showing the back of the label, does not respond about the batch and process, uses only promotional images or offers a price that is incompatible with other channels without explaining the difference.

How to preserve proof of purchase

If suspected, record the elements before the ad is changed, the conversation disappears, or the product is returned.

Save:

• screenshots with product name;
• address of the offer page;
• date and time of captures;
• name and identification of the seller profile;
• corporate name and CNPJ presented;
• price, quantity and conditions announced;
• order number and proof of payment;
• messages exchanged with seller and platform;
• service protocols;
• invoice or receipt received;
• clear photographs of the packaging;
• batch, validity and process number;
• seals, seals and labels;
• outer packaging and shipping label.

Procon also recommends keeping transaction documents, order confirmation, messages, receipts and protocols, as these materials help to demonstrate what was announced and purchased.

Photograph the product before opening or returning it. Do not scrape off labels, do not attempt to correct the label, and do not discard the shipping box while the case is being reviewed.

What to do if you have already purchased the product

Do not use until you clarify the origin

Separate the packaging from other cosmetics and avoid new uses. Do not pass on, resell or donate the suspected item.

Notify the seller and the platform in writing

Objectively describe the discrepancy found and request a formal response. Avoid relying solely on telephone support without protocol.

In purchases made outside the commercial establishment, such as over the internet, the Consumer Protection Code provides for a period of seven days for the right to regret, counting from signature or receipt. Suspicion of irregularity, however, should not be reduced to a simple withdrawal: preserve the evidence before returning the product.

Confirm with the company responsible for the brand

Use the official Aché or Profuse website to locate the updated service channel. Inform:

• name shown on the packaging;
• batch and validity;
• process number;
• place and date of purchase;
• seller identification;
• photographs from all sides.

Company confirmation can help identify submissions that the company does not recognize. Always use the contact details published on the official domain, as telephone numbers and times may change.

Report to Anvisa

Anvisa's official reporting page includes the marketing of irregular or counterfeit products and irregular advertisements. The agency requests information such as product name, batch, manufacturer or CNPJ, photographs, page addresses and other available evidence.

For a report about a sale or advertisement, use the channel indicated by Anvisa, such as the Fala.BR platform. When there is a technical complaint or adverse event related to a cosmetic, also consult the agency's reporting guidelines.

It is also possible to register a consumer complaint with Procon or Consumidor.gov.br, depending on the company's participation and the characteristics of the case.

What to do if there was a reaction after use

Stop use and save the packaging. Record when the product was applied, the approximate amount, the location on the body and the symptoms observed.

Irritation, itching, redness, or other persistent symptoms should be evaluated by a healthcare professional. Seek immediate care if you notice important signs, such as difficulty breathing, severe swelling, dizziness or a generalized allergic reaction.

Anvisa receives notifications of adverse events and technical complaints related to cosmetics. These records help supervision, but are not a substitute for individual medical care.

Five conclusions that the alert does not allow us to draw

To avoid misinformation, do not conclude that:

1. The entire Nutrel line has been banned. The statement describes a specific irregular product.
2. Every item advertised on Shopee is counterfeit. The platform was cited as a place of sale for the identified item, not as evidence against all offers.
3. The spelling “Nutrel” guarantees authenticity. A forger can copy the correct name.
4. An active process guarantees the origin of the unit. It proves the regularity of the registration consulted, not the physical authenticity of the packaging.
5. An invoice eliminates risk. It is essential for tracking the supplier and exercising rights, but it needs to be analyzed together with product, seller and regulatory data.

Ultimate saving checklist

Before purchasing or using:

• check if the name is written Nutrel, as on the official product;
• identify the seller and check their CNPJ;
• require invoice;
• photograph the entire packaging;
• find the process number starting with “25351.”;
• check the process in the official Anvisa system;
• compare manufacturer, product and regulatory situation;
• check the presentation with the official Profuse and Aché channels;
• preserve announcement, messages, receipts and delivery label;
• in the event of any incompatibility, do not use and notify Anvisa.

Save this checklist and consult directly on the official Anvisa channel. The known name on the front of the package is just the beginning of the verification — not proof that the product left the indicated factory.