Metrics & Performance

People and business metrics explained with formula, context, limitations and application.

19articles

Vendedor diante de notebook com fluxo visual de automações do Seller Assistant, caixas da Amazon ao lado e painel do Claude na tela.

Metrics & Performance27/09/20265 min read

Seller Assistant automations and Claude: where seller approval enters

Seller Assistant workflows can continuously monitor conditions and prepare actions, but Amazon keeps human approval before execution. Learn how guardrails, audit trails, the Quick ...

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Notebook com loja virtual ao lado de uma caixa Amazon Prime, com uma van de entregas ao fundo em um ambiente de fulfillment.

Metrics & Performance27/09/20266 min read

Prime delivery on your own website: who can use it and what fulfillment discounts mean

Amazon now lets U.S. MCF merchants offer Prime delivery on their own websites. The feature does not remove standard fulfillment charges, and MCF Preferred Pricing is a separate pro...

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Notebook com símbolo da Amazon entre caixas de entrega, carrinho, globo terrestre e mapa-múndi com rotas internacionais ao fundo.

Metrics & Performance27/09/20267 min read

Amazon seller global expansion: announced tools and country limits

Amazon announced new capabilities to simplify international expansion, compliance, and logistics. See what is already live, what is rolling out through the end of 2026, and which c...

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Notebook com painel de vendas e métricas conectado visualmente aos logotipos da Amazon, eBay, Shopify e TikTok, ao lado de caixas, carrinho e leitor de código.

Metrics & Performance27/09/20266 min read

Seller Central multichannel: what it brings together from Amazon, eBay, Shopify, and TikTok

Amazon has started integrating multichannel operations into Seller Central. See what it already brings together for orders, catalog, and sales, what is still rolling out, and why a...

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Notebook com anúncio em vídeo de uma garrafa rosa, cartões de produtos e robô branco conectado por linhas azuis a um símbolo de compras.

Metrics & Performance26/09/20264 min read

Business Agent in YouTube ads: how conversations use product feeds

Google’s September 24, 2026 announcement pairs conversational AI with video ads using product feeds. Learn the role of catalog data, the announced limits, and what to check in a ca...

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Dois celulares mostram um vídeo vertical no Shorts e a caixa de entrada do Gmail, conectados visualmente ao símbolo do Google Ads.

Metrics & Performance26/09/20263 min read

Google Ads one-click experience on Shorts and Gmail: implementation differences

Demand Gen image ads now link to a landing page in one tap. Learn why Shorts highlights 9:16 assets, what changes in Gmail, and how to assess performance.

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Mesa de RH com notebook exibindo planilha e gráficos de presença, blocos de madeira com ícones de calendário e pessoas, caderno de verificações e caneca.

Metrics & Performance22/09/20265 min read

Absence rate: how to calculate lost hours without confusing absences and extended leave

Learn how to define the numerator and denominator, calculate an hours-based rate, and separate excused absences, unexcused absences and extended leave.

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Profissional e robô humanoide diante de um notebook, com ícones de moedas, cronômetro e selo de qualidade acima da mesa.

Metrics & Performance15/09/20267 min read

Tokenomics at work: a framework for choosing between humans, AI agents, and hybrid execution

A practical method for comparing quality, time, total cost, and risk before delegating work to AI agents — and recalibrating as models, prices, and processes change.

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Profissional de RH observa perfis de candidatos em um laptop enquanto um robô aponta para a tela, simbolizando recrutamento com IA e decisão humana.

Metrics & Performance15/09/20268 min read

AI recruiting: how to measure quality, speed, and human approval without rewarding bad shortcuts

A minimum dashboard combines quality of hire, time to hire, and human review with fixed definitions and denominators so automation is not optimized for speed alone.

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Quadro 3×3 colorido com ícones de pessoas e eixos em uma mesa de escritório, cercado por peças de madeira que representam profissionais.

Metrics & Performance13/09/20268 min read

9-Box Matrix Without Labels: How to Separate Performance From Potential and Calibrate Criteria Before Deciding

A practical guide to defining performance, potential, evidence, and calibration criteria before placing people — without turning boxes into permanent labels.

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Mesa de escritório com prancheta exibindo um plano de melhoria de desempenho, campos de metas e evidências, linha de checkpoints, caderno, caneta e notas adesivas.

Metrics & Performance02/09/20268 min read

A PIP without traps: how to set goals, evidence, support, and a verifiable timeline

A practical guide to structuring a performance improvement plan with observable expectations, agreed evidence, concrete support, checkpoints, and completion criteria.

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Mesa de RH com laptop exibindo eSocial, calendário de agosto de 2026 com o dia 31 destacado e checklist sobre o abono salarial do ano-base 2025.

Metrics & Performance26/08/202610 min read

2025 base-year wage bonus: eSocial deadline is August 31, 2026; see what to review

For the 2025 base year, eSocial’s main cutoff is 08/31/2026. Understand the second window and what HR should review in employment records, pay and payroll items.

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