Products Without Promises

Criteria for interpreting labels, claims, prices, functions and comparisons between products.

13articles

Três frascos de shampoo sem rótulo sobre bancada molhada, com toalha, pente de madeira e escova de couro cabeludo em banheiro claro.

Products Without Promises28/09/20266 min read

Anti-residue, clarifying and chelating shampoo: how to tell the function beyond the label name

Anti-residue and clarifying shampoos usually point to more intensive cleansing of oil and product buildup, while chelating describes the presence of agents that can bind metal ions...

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Produtos Oh My Hair em embalagens rosadas ao lado de uma lupa ampliando o rótulo, símbolo de proibição e referência visual à Anvisa.

Products Without Promises17/09/20266 min read

Anvisa banned Oh My Hair products from Mavila: which items are affected and how to check the label

Anvisa Resolution RE 3,525/2026 prohibits the manufacture, sale, distribution, advertising and use of listed Oh My Hair products. See the items and how to check the label.

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Pessoa segura um frasco branco de finalizador e usa uma lupa para ampliar a alegação de proteção térmica, com secador e escova ao redor.

Products Without Promises02/09/20267 min read

Hair heat protectant: how to tell whether the label really promises heat protection

Learn to distinguish a real heat-protection claim from wording such as “heat activated,” conditioning benefits, and ingredients that do not prove finished-product performance on th...

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Cena editorial em salão com frasco de progressiva sem formol, rótulo destacando ácido glioxílico, lupa, cabelo alisado e referência visual à Anvisa.

Products Without Promises30/08/20268 min read

Is a formaldehyde-free hair straightening treatment safe? How to interpret glyoxylic acid, straightening active ingredients, and Anvisa registration

“Formaldehyde-free” is not a safety seal. Learn how to cross-check the straightening active ingredient, Anvisa registration, and warning signs before having the treatment.

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Composição editorial com frasco verde de tônico capilar ampliado por uma lupa, couro cabeludo ao fundo, frasco conta-gotas, sinal de atenção e prancheta de fiscalização sanitária.

Products Without Promises26/08/202610 min read

Does hair tonic make hair grow? What labels may claim and when Anvisa intervenes

A hair-growth claim is not automatic proof of efficacy. Learn how to separate cosmetic claims, regulatory status, minoxidil and Anvisa enforcement.

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Composição editorial ilustrativa com celular exibindo aviso da Anvisa, frascos identificados como Capi Hair e Essencial For Men, pote de Máscara Avocado Tutano Vegano e lupa sobre dados de lote.

Products Without Promises24/08/20268 min read

Anvisa banned Capi Hair, Essencial For Men and Máscara Avocado Tutano Vegano: how to identify the affected products

Resolution-RE 3,249/2026 applies to all batches of three specific products. See what to check on the label and why the product-line name alone is not enough.

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Close de cabelo castanho com uma mecha lisa sendo segurada ao lado de frasco conta-gotas, vidrarias de laboratório e uma escala de pH ao fundo.

Products Without Promises19/08/20269 min read

Does hair acidifier work? What does the pH really change in the hair and when is it worth using

The acidifier can reduce swelling and friction in sensitized hair, but does not provide structural repair. Understand when it adds something and when a good conditioner is enough.

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Mulher com cabelo molhado compara dois frascos de shampoo sem rótulo em um banheiro iluminado.

Products Without Promises15/08/202610 min read

Shampoo with sulfate or without sulfate? How to choose the cleansing your hair really needs

“Sulphate-free” is just a clue. Learn to evaluate the cleaning system, recognize excess or lack of detergent and adjust shampoo, technique and frequency.

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Frasco genérico de alisante capilar ao lado de duas fichas abstratas que representam registro e notificação sanitária.

Products Without Promises07/08/20265 min read

Straightening “notified” is not regular: how to differentiate notification from registration with Anvisa

If a straightener only appears as “notified” on Anvisa, it is not regulated for this purpose. Understand why the category requires registration.

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Fluxograma que separa xampu e condicionador notificados, alisante registrado e pomada capilar consultada em lista específica da Anvisa.

Products Without Promises06/08/20269 min read

How to consult a hair cosmetic at Anvisa by name, process and CNPJ before purchasing

Learn how to choose the right Anvisa consultation and check shampoo, conditioner, ointment and straightener by name, process or CNPJ.

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Ilustração editorial de embalagem cosmética genérica ao lado de nota fiscal, perfil de vendedor e consulta sanitária oficial

Products Without Promises04/08/202610 min read

Counterfeit Profuse Nitrel: how to recognize the irregular product cited by Anvisa

Anvisa ordered the seizure of all batches of the item labeled Profuse Nitrel. See how to check spelling, seller, process, invoice and proof.

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Produtos capilares genéricos ao lado de uma lupa, uma etiqueta com data de fabricação e um símbolo de alerta sanitário.

Products Without Promises03/08/20266 min read

Anvisa banned relaxing cream and hair fiber: how to identify the affected products

Anvisa banned a relaxing cream and a hair fiber without regularization. Check names, dates reached and what to do when identifying products.

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